Eryk Orłowski

VP of Product Design Portfolio

A leadership manifesto for transforming design organisations and architecting scalable design cultures at enterprise scale.

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I don't polish pixels.
I architect design cultures.

Eryk Orłowski — VP of Product Design · AI-first SaaS Design Leader

Where design craft meets business transformation

Profile

With over 20+ years of experience in product design, UX, and design leadership, I've scaled design organisations at ING and Sportradar whilst pioneering usability standards across Poland's digital landscape.

My expertise spans enterprise redesigns for banks, insurers, and SaaS platforms, consistently delivering solutions that serve millions of users. I specialise in transforming subjective design decisions into objective standards that scale across billions of interactions.

"What I do today, the industry does in 5 years."

I've built my reputation on turning complex technical requirements into intuitive user experiences, establishing design systems that balance quality with velocity, and creating frameworks that make design excellence inevitable rather than accidental.

Why Me (Role Fit)

SaaS-Scale Leadership

Led design teams and platforms serving millions of users, with proven experience in scaling design operations across multiple product lines and international markets.

Systems & Speed

Built design systems and operating models that balance uncompromising quality with delivery velocity, enabling teams to ship consistently excellent experiences.

Business Impact

Expert at connecting design craft to measurable business outcomes—driving conversion, retention, and adoption through data-informed design decisions.

AI-First Vision

Pioneering frameworks for agentic experiences, translating uncertainty and latency into clear, usable interaction patterns that scale across conversational interfaces.

"I make quality inevitable."

Selected Case Studies

Transformative design leadership across fintech, insurtech, and SaaS platforms—each project demonstrating scalable impact and measurable business outcomes.

1

ING Bank — Permissions Redesign

Scaled permission flows for SMEs and corporates through facilitated workshops and prototype validation. Delivered reduced support load, increased adoption rates, and enhanced user trust across enterprise banking touchpoints.

2

Warta.pl — InsurTech Transformation

Led end-to-end service design including discovery interviews, journey mapping, and comprehensive usability testing. Result: streamlined quote processes, dramatically reduced abandonment rates, and quantifiable UX improvements.

3

PKO Bank Polski — iPKO Biznes

18-month redesign of Poland's largest corporate banking platform. Defined comprehensive design systems, led 3-month discovery phase, and aligned complex stakeholder requirements. Delivered scalable, enterprise-ready SaaS UX architecture.

4

Sportradar — Odds & Trading Tribe

Directed design strategy for a tribe spanning 5+ squads. Established robust design operations, mentored senior designers into leadership roles, and shaped product direction alongside PMs and engineering leads.

Leadership Philosophy

I've built and scaled design teams using tribe/chapter models, consistently transforming individual contributors into confident design leaders through structured mentorship and clear growth pathways.

  • Established design review systems and quality standards that scale
  • Championed accessibility, motion design, and invisible interaction states
  • Balanced stakeholder expectations with rigorous user validation
  • Created frameworks that make design excellence systematic, not serendipitous

My approach centres on creating operating systems for design—repeatable processes that ensure consistent quality whilst empowering teams to innovate within proven frameworks.

Vision for Text

1

Industry Leadership

Position Text as the definitive leader in AI-first design systems, setting the standard for conversational interface patterns across the industry.

2

Scalable Frameworks

Define interaction patterns for agentic experiences that scale across billions of conversations, creating clarity from uncertainty and latency.

3

Design Operating System

Build comprehensive frameworks that make design excellence repeatable, systematic, and inevitable across all product touchpoints.

4

Strategic Influence

Ensure design isn't merely represented at the leadership table—it drives business strategy, product vision, and company direction.

Creating the future of conversational design, one interaction at a time.

Other Projects

Trusted by industry leaders across fintech, telecom, pharma, media, and SaaS

A portfolio spanning Fortune 500 companies, scale-ups, and industry disruptors—each engagement focused on measurable transformation and lasting design impact.

Hire me to make design invisible — and unforgettable.

Eryk Orłowski — VP of Product Design

Ready to architect the future of AI-first design at Text. Let's build something extraordinary together.

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